• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 7 years



• Location Lagos




• City Apapa




• Job Field Media / Advertising / Branding 
  
  

Purpose

• Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.

The Job

• Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets


• Identify market trends, consumer insights, and growth opportunities within assigned categories.


• Lead end-to-end brand planning, including positioning, messaging, and identity development.


• Conduct market research to gather consumer insights, competitor intelligence, and category trends.


• Initiate product  innovation  ideas  and  coordinate  cross-functional  teams  for  new  product development.


• Manage brand budgets and allocate resources effectively to maximize ROI.


• Track brand performance using key metrics and recommend improvement actions.


• Collaborate  with Sales, Trade Marketing, and Production  to ensure brand consistency and availability across all channels.


• Build strong agency partnerships and oversee creative and media deliverables.


• Drive promotional activities and evaluate their impact on consumer behaviour and sales. Prepare periodic brand performance reports for management decision-making.

Qualifications

• HND / B.Sc in Marketing, Business Administration, Mass Communication, or in a related field.

Experience:

• 5-7 years' experience  in  brand management, preferably in FMCG or food manufacturing.


• Added Advantage: Experience in digitaI marketing, product innovation, and trade marketing.

The Person Must:

• A deep understanding of brand strategy, market positioning, and consumer behaviour to drive brand growth and visibility.


• Strong experience in developing and executing marketing campaigns, product launches, and brand communication initiatives.


• Excellent analytical skills to interpret market insights, track brand performance, and guide data-driven decision-making.


• Exceptional creativity, communication, and presentation abilities for crafting compelling brand stories and engaging stakeholders


• Strong leadership, project management, and cross-functional collaboration skills to work effectively with sales, marketing, creative, and product teams.