• Application Deadline:
• Position: Marketing / Business Development Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 5 years



• Location Abuja




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Summary

• The Marketing/Business Development Executive will be responsible fordriving patient inflow and expanding the facility's market reach through strategic partnerships and community engagement.

Key Responsibilities

• Strategic Planning: Develop and execute marketing plans and campaigns to enhance the hospital brand and increase awareness of eye care services.


• Partnership Building: Identify and engage withHMOs, corporate organizations, and community groups to establish referral networks.


• Community Outreach: Coordinate health camps, eye screening events, and awareness programs to reach potential patients directly.


• Content Creation: Design and distribute promotional materials like brochures, newsletters, and digital content specifically for eye care.


• Market Research: Conduct competitor analysis and research market trends to identify new business opportunities and optimize service pricing.


• Patient Engagement: Manage patient feedback, handle inquiries about eye procedures, and implement retention strategies to improve satisfaction.


• Reporting: Prepare daily, weekly, and monthly reports on lead generation, conversion rates, and revenue performance.

Requirements

• Education: A Bachelor’s degree in Marketing, Business Administration, or Healthcare Management.


• Experience: Typically 2 - 5 years of proven experience in healthcare marketing, hospital sales, or a similar business development role.

Technical Skills:

• Proficiency in CRM software and Microsoft Office Suite.


• Experience with digital marketing tools and social media platforms.


• Knowledge of medical or eye care terminology is a significant advantage.

Core Competencies:

• Strong negotiation and persuasive abilities to close business deals.


• Exceptional verbal and written communication skills.


• Ability to work independently and meet strict sales targets in a fast-paced environment.


• Regulatory Knowledge: Understanding of patient confidentiality and data protection regulations (e.g.,HIPAA).