• Application Deadline:
• Position: PPC (Pay Per Click) Manager


• Job Type Full Time , Remote


• Qualification BA/BSc/HND


• Experience


• Location Not specified


• Job Field ICT / Computer  , Media / Advertising / Branding 
  

Description

• We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.


• In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)


• You should also be analytical and good with numbers.


• Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Job Responsibility

• Participate in forming effective paid search strategies


• Launch and optimize various PPC campaigns


• Oversee accounts on search platforms (e.g. Google AdWords, Bing)


• Be involved in keyword selection and audience targeting


• Write attractive and concise copy for advertisements


• Suggest and develop new campaigns across multiple channels


• Maintain partnerships with PPC ad platforms and vendors


• Find ways to reduce risk of click fraud


• Keep abreast of PPC and SEM trends


• Monitor budget and adjust bids to gain better ROI


• Track KPIs to assess performance and pinpoint issues


• Produce reports for management

Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist


• Experience in data analysis and reporting


• Knowledge of SEO and digital marketing concepts


• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred


• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)


• Understanding of HTML and XML is a plus


• Excellent communication skills


• Analytical thinking with strong math skills


• Education in Marketing, Digital Media or a related field, AdWords certification is a plus