Job Description
Job Summary
- A Sales/ Marketing Executivedrives company revenue and brand awareness by developing marketing strategies, generating leads, and nurturing client relationships.
- They conduct market research, manage campaigns, track sales analytics, and meet KPIs.
- This role blends promotional activities with direct sales, requiring excellent communication and negotiation skills.
Key Responsibilities and Duties
- Marketing Strategy & Execution: Design and implement marketing plans (social media, print, digital) to increase brand awareness.
- Sales & Lead Generation: Generate leads, convert prospects into clients, and meet or exceed sales quotas.
- Client Relationship Management: Maintain relationships with existing clients to encourage retention and handle queries.
- Market Research & Analysis: Research competitor products, analyze market trends, and report on campaign performance.
- Campaign Management: Coordinate promotional events, trade shows, and product launches to showcase products/services.
- Reporting & Coordination: Prepare sales reports, manage budgets, and collaborate with team members (designers, sales teams) to align on company goals.
Key Requirements
- Education: Typically a Bachelor's Degree in Marketing, Business, or related field.
- Skills: Strong written and verbal communication, negotiation, interpersonal skills, and proficiency in CRM software.
- Experience: Proven experience in a similar sales or marketing role.
Typical Activities:
- Drafting creative content for advertising.
- Presenting sales performance reports to management.
- Following up on leads generated through digital channels.