• Application Deadline:
• Position: Group Head, Marketing & Sales - Expatriate



• Job Type Full Time



• Qualification MBA/MSc/MA



• Experience 10 - 15 years



• Location Kano




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Description

Job Introduction:

• Adexen has been mandated by a leading FMCG company in Nigeria to recruit a Group Marketing & Sales Manager. The position is based in Kano / Nigeria.

Responsibilities

• The Group Head – Marketing & Sales will be responsible for defining and executing the company’s marketing and sales strategy across all channels. The role involves leading brand development, driving revenue growth, managing high-performing teams, and ensuring strong market positioning.


• The successful candidate will play a key role in aligning commercial activities with business objectives while ensuring operational excellence across regions.

Marketing & Brand Management:

• Define and implement ATL and BTL marketing strategies to strengthen brand positioning


• Lead product development initiatives in collaboration with production teams


• Plan and execute marketing activations and ensure effective rollout and performance tracking


• Manage new product launches and identify portfolio gaps


• Drive market research and customer insights to support decision-making


• Oversee digital marketing initiatives, including social media strategy and execution

Sales & Business Development:

• Develop and execute annual sales strategies aligned with company objectives


• Lead and mentor a high-performing sales team across regions


• Set sales targets and monitor performance across open market and modern trade channels


• Identify new market opportunities and expansion strategies


• Strengthen customer relationships and ensure optimal account management


• Monitor pricing, competition, and market dynamics


• Establish KPIs and conduct regular performance reviews


• Analyze sales data to optimize marketing investments and commercial outcomes


• Collaborate with internal departments (Production, Finance, Supply Chain)


• Ensure efficient management of customer claims and complaints


• Support regulatory compliance (NAFDAC, SON) and export activities

Desired Skills and Experience

Qualifications & Experience:

• MBA in Marketing or related field


• 10–15 years’ experience in FMCG, preferably in non-food segments


• Proven track record in marketing strategy and sales execution


• Strong experience managing both traditional and modern trade channels
  
  Excellent analytical and data - driven decision - making skills

Skills & Competencies:

• Strong leadership and team management capabilities


• Strategic thinking with hands-on execution ability


• Excellent communication and stakeholder management skills


• High level of commercial acumen


• Ability to operate in a fast-paced and competitive environment.