Job Description
Job Summary
- The Marketing Officer is responsible for planning and executing marketing strategies to increase sales of furniture products, enhance brand awareness, and drive customer engagement both online and offline
Responsibilities
- Develop and implement marketing campaigns to promote furniture collections (e.g., sofas, beds, office furniture).
- Conduct market research to identify customer preferences, trends, and competitor activities.
- Manage digital marketing channels such as social media, email campaigns, and website content.
- Coordinate advertising efforts (online ads).
- Generate leads and convert them into customers.
- Organize promotions, exhibitions, and showroom events.
- Create promotional materials like brochures, catalogs, and product descriptions.
- Monitor campaign performance and prepare marketing reports.
- Build relationships with suppliers, media, and advertising agencies.
- Maintain brand consistency across all marketing platforms.
Required Skills and Qualifications
- Bachelor’s Degree in Marketing, Business Administration, or related field.
- Proven experience in marketing (experience in furniture, retail, or interior design is a plus).
- Strong understanding of digital marketing tools (SEO, social media ads, email marketing).
- Creativity and ability to design appealing campaigns.
- Good communication and negotiation skills.
- Analytical skills to interpret marketing data and trends.