• Application Deadline:
• Position: Team Member, Market Service Executive: Mobile, App & SEO Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 7 years


• Location Lagos


• Job Field ICT / Computer 
  

JOB DESCRIPTION

JOB OBJECTIVE(S)

• Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks. Manage execution of paid search campaigns


• Responsible for creating, maintaining and implementing the source code to develop mobile apps and programs that meet the needs and requirements of the clients using the computer programming languages

DUTIES & RESPONSIBILITIES

• Develop adaptive webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines


• Perform routine troubleshooting of the mobile sites and Apps to resolve identified issues


• Conduct routine test on mobile sites and Apps content to ensure clear display and fast page loading times.


• Work closely with computer analysts and engineers in applying the various languages for creating and developing the mobile Apps.


• Design prototype applications, provide the unit structure and help the application development team or stakeholders in the plans.


• Test built Apps and following due diligence in trademarking and placement in mobile App stores


• Ensure all App stores vetting process are followed


• Work with the strategy and campaign management team leads and Digital Lab department to ensure all App are well advertised and used


• Advise and implement necessary mobile sites and Apps security standards.


• Develop reports for relevant stakeholders describing usage rates and engagement levels


• Resolve reported content issues


• Resolve all issues identified from Crawling Information tool and fix all broken links


• Upload and remove digital content on site and Apps as required


• Maintain and manage relevant software and ensure they are u to date per time


• Identify and recommend improvement opportunities for FirstBank’s, Groups and FBNHoldings mobile sites and Apps


• Regular site audits and vulnerability checks


• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.


• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.


• Work with agencies to execute and optimize paid search campaigns


• Support in campaign planning


• Perform A/B test for landing pages, messaging and multiple user experiences


• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

JOB REQUIREMENTS

Education

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline


• A degree in Computer Science or Information Systems puts a candidate leaps and bounds ahead of the other job applicants.


• Digital Marketing certification will be an added advantage


• Professional certifications in related field

Experience

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage


• Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist


• Good understanding of mobile app ecosystem – Android, iOS, Blackberry, Windows phone, Symbian is required


• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage

**Demo of Apps built (if any) will be an added advantage