• Application Deadline:
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Description

Digital Marketing Specialists understand client’s advertising techniques and offerings with those of competing businesses. DM’s help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still, let you enjoy a thriving business. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products. Duties will often include the following:

•     Research advertising trends


•     Research competitors’ pricing and products


•     Decide on the appropriate placement of ads


•     Determine what content will reach customers


•     Develop projects to create content


•     Publish digital marketing content online


•     Implement email marketing campaigns

Requirements

Digital Marketing Specialists should have a bachelor’s degree in Marketing, Business, English or other fields that enhance their ability to create original content relevant to promoting your business’s products and services. They could also have previous sales and customer service experience, in order to understand how to appeal to different audiences and seek to expand your customer base. They should have experience navigating social media such as Facebook and Instagram and understand how keywords boost marketing effectiveness. Their organizational skills can help them keep track of your company’s promotional needs and compliance requirements while producing appealing ad copy according to your specifications.

Key skills include:

•     Technical/Digital Team Leadership


•     Business Savvy


•     Research


•     Bachelor’s Degree Related to Marketing, Business, Entrepreneurship, Social Sciences or Arts