Job Description
Job Brief
- We are looking for a talented Social media manager to administer our social media accounts.
- You will be responsible for creating original text and video content, managing posts, and responding to followers.
- You will manage our company image in a cohesive way to achieve our marketing goals.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement a social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements and skills
Good to have Social Media Manager skills:
- HND / degree in Marketing or a relevant field
- Ability to work as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills