Job Description
About the Role
- We are looking for a highly creative and technically skilled Social Media Video Creator who can independently handle the full video production process — from concept and shooting to editing and final delivery.
- This is a hands-on role for someone who thrives in fast-paced environments and understands how to create visually compelling, story-driven content that performs across social platforms.
- You will be responsible for producing engaging short-form and long-form videos for Instagram Reels, TikTok, YouTube Shorts, YouTube, and other digital channels.
- The ideal candidate is both a strong shooter and editor with a sharp storytelling instinct, deep knowledge of social media trends, and the ability to create content that feels authentic, cinematic, and engaging.
Key Responsibilities
Production & Shooting:
- Independently set up and manage complete video shoots, including camera, lighting, audio, and accessories.
- Operate professional mirrorless, DSLR, or cinema cameras with full manual control.
- Create effective lighting setups using natural light, LED panels, softboxes, and practical lighting.
- Capture high-quality audio using lavalier microphones, boom mics, and portable audio recorders.
- Scout and prepare shooting locations to maximise visual storytelling potential.
- Direct on-screen talent, presenters, and subjects to ensure confident and natural performances.
- Use gimbals, sliders, and stabilisers to achieve smooth cinematic movement.
- Ensure all production equipment is properly maintained, organised, and ready for use.
Storytelling & Creative Development:
- Develop compelling narrative structures for both short-form and long-form content.
- Translate creative briefs and ideas into engaging visual stories.
- Maintain consistency with the Orca brand voice while adapting content for different audiences and platforms.
- Contribute to pre-production planning, including storyboards, shot lists, and creative concepts.
- Think strategically in scenes, sequences, and storytelling flow rather than isolated shots.
- Capture authentic and emotionally engaging moments that resonate with audiences.
Editing & Post-Production:
- Edit raw footage into polished, high-performing content optimised for Instagram, TikTok, YouTube, and Facebook.
- Apply professional colour correction and cinematic colour grading.
- Create and integrate motion graphics, animated captions, text overlays, and lower thirds.
- Mix and balance dialogue, music, and sound effects for clean, professional audio output.
- Adapt videos into multiple formats and aspect ratios, including:
- 9:16 (Reels/TikTok/Shorts)
- 16:9 (YouTube)
- 1:1 (Feed content)
- Incorporate trending editing styles, transitions, pacing, and audio techniques suited to each platform.
- Organise project files, archives, and exports efficiently.
- Implement feedback quickly and accurately while maintaining creative quality.
Required Skills & Expertise
Production & Camera Skills:
- Strong understanding of manual camera settings, including aperture, ISO, shutter speed, white balance, and ND filters.
- Experience working with Sony (FX/ZV/A Series), Canon (R/C Series), or Blackmagic cameras.
- Understanding of focal lengths, lens selection, depth of field, and cinematic composition.
- Knowledge of lighting techniques, including three-point lighting and mixed-light exposure management.
- Proficiency using gimbals and stabilisers such as DJI RS Series or similar systems.
- Strong understanding of audio recording fundamentals, including mic placement and gain management.
- Drone operation experience is an added advantage.
Editing & Post-Production Skills:
- Advanced proficiency in Adobe Premiere Pro or DaVinci Resolve.
- Working knowledge of Adobe After Effects for motion graphics and basic compositing.
- Strong colour grading skills, including LUTs, curves, and skin tone correction.
- Experience with audio editing and mixing tools such as Adobe Audition or equivalent.
- Understanding of export settings, codecs, compression, and platform optimisation.
- Experience creating subtitles, captions, and styled text overlays for social media content.
Social Media & Content Knowledge:
- Deep understanding of Instagram Reels, TikTok, YouTube Shorts, and YouTube content trends and algorithms.
- Knowledge of content structures that drive engagement, including hooks, pacing, retention techniques, and CTAs.
- Awareness of trending audio, editing styles, and viral content formats.
- Understanding of aspect ratios, safe zones, thumbnails, and platform-specific requirements.
- Ability to analyse content performance metrics and optimise future creative output accordingly.
Soft Skills & Attributes:
- Strong storytelling and visual communication skills.
- Self-motivated and capable of working independently with minimal supervision.
- Highly organised with excellent time management and multitasking abilities.
- Open to feedback and able to adapt quickly in a collaborative environment.
- Passionate about content creation and social media culture.
- Comfortable working under deadlines in fast-paced production environments.