• Application Deadline:
• Position: Social Media Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Marketing & Communication 
  
  

Role Summary

• Our Client is seeking a highly creative, data-driven, and commercially minded Social Media Manager to lead the brand’s social media presence across all platforms.


• This role goes beyond content posting, it requires a strong understanding of brand positioning, audience psychology, performance metrics, community building, and revenue-driven content strategy.


• The Social Media Manager will be responsible for building engagement, growing followers, strengthening brand perception, and contributing measurably to sales performance.


• The ideal candidate has strong FMCG, beauty, skincare, or lifestyle brand experience and understands how to combine storytelling with strategic growth.

Key Responsibilities

Social Media Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with brand and revenue goals.


• Create monthly content calendars across Instagram, TikTok, Facebook, Twitter (X), LinkedIn (where applicable).


• Plan campaigns around product launches, promotions, events, and key retail moments.


• Translate marketing objectives into platform-specific content strategies.

Content Creation & Creative Direction:

• Lead the ideation, scripting, and coordination of content production (Reels, TikTok videos, static posts, carousels, stories).


• Work with in-house designers, videographers, and content creators to produce highquality, on-brand visuals.


• Ensure content aligns with our Lifestyle’s tone, aesthetics, and positioning.


• Oversee copywriting for captions, CTAs, and storytelling.

Community Management & Engagement:

• Build and nurture an engaged digital community.


• Respond to comments, DMs, and inquiries professionally and promptly.


• Monitor brand mentions and conversations online.


• Identify brand advocates and influencer collaboration opportunities.


• Manage crisis responses in collaboration with Marketing leadership.

Growth & Performance Optimization:

• Track and analyze performance metrics including:


• Engagement rate


• Reach & impressions


• Follower growth


• Video retention


• Click-through rate


• Conversion impact


• Optimize content based on data insights.


• Identify trends and platform updates to maintain competitive positioning.


• Run and monitor boosted content or paid social campaigns where required.

Influencer & Partnership Coordination:

• Identify and manage influencer relationships aligned with the brand’s positioning.


• Negotiate deliverables, track performance, and measure ROI.


• Coordinate product seeding campaigns and UGC initiatives.

Brand Reputation & Digital Voice

• Maintain consistency in brand messaging and tone.


• Protect brand image across platforms.


• Collaborate with Customer Service to escalate and resolve social media issues.

Reporting & Accountability

• Submit weekly and monthly performance reports.


• Provide insights and recommendations for continuous improvement.


• Track content-to-sales attribution where possible.

Key Performance Indicators (KPIs)

• Monthly follower growth rate.


• Engagement rate benchmarks.


• Video views and retention rates.


• Community response time targets.


• Content-to-revenue impact metrics (where measurable).


• Campaign performance vs targets.

Required Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Media, or related field.


• 3–5 years experience managing social media for FMCG, beauty, wellness, or lifestyle brands.


• Demonstrated portfolio of high-performing social media campaigns.


• Strong understanding of Instagram and TikTok growth mechanics.


• Proven experience building engaged online communities.

Required Skills & Competencies:

• Strong content ideation and storytelling ability.


• Deep understanding of social media algorithms and trends.


• Video editing skills.


• Analytical mindset with ability to interpret performance data.


• Excellent copywriting skills.


• Strong visual aesthetics and brand sensibility.


• Strong organizational and time management skills.


• Ability to work in a fast-paced, performance-driven environment.

Technical Skills:

• Proficiency in Meta Business Suite and TikTok analytics.


• Experience with Canva, CapCut, or similar editing tools.


• Basic understanding of paid social advertising.


• Familiarity with CRM integration is an advantage.

Personal Attributes:

• Creative yet structured.


• Commercially aware - understands that social media must drive growth.


• Detail-oriented with strong accountability.


• Proactive and trend-aware.


• Team-oriented and collaborative.