• Application Deadline:
• Position: Head of Category (Home Care) - Regional Marketing (Africa)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 7 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Requisition ID: JR000388

Location: Lagos (Head Office), Nigeria

Job Type: Full time

Department: Marketing

Level: G4

Reports to: Marketing Director-HC

Job Purpose

• Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies

Significant  Relationships (Internal & external):

• Regional Marketing team


• Brand Activation team


• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital


• Advertising agencies & Service providers

Key Accountabilities

• Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability


• Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance


• Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.) Explore & exploit new growth opportunities for the category.


• Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2


• Collate regional consumer insights and output from research plans to feed into the development of the brand strategy


• Define pricing policy for products within the category/brand portfolio in the Region


• Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans


• Participate actively in company-wide initiatives as required – e.g. Margin Improvement


• Proactively identify sources and resource needs to support brand growth

Job Context & Special Features

May Require:

• Significant in-country and regional travel


• International travel


• Flexibility to work on weekends

Qualifications, Experience & Competencies

• Bachelor Degree


• Over 7 years demonstrated experience in Brand Management


• Professional Qualification in Marketing is essential


• Post graduate degree is desirable


• IT savvy including the use of MS Office Suite of Applications

Capabilities / Technical Skills:

Consumer Champion:

• Insight generation (Proven strength)


• Communication (Mastery)


• Digital (Proven strength)

Brand Champion:

• Brand propositions (Proven strength)


• Strategy (Proven strength)

Profit and Growth Champion:

• Commercial delivery (Mastery)


• RTM (Mastery)

Innovation Champion:

• Innovation (Proven strength)


• NPD and PLM (Mastery)

Business Leader:

• Personal leadership (Proven strength)


• Personal drive (Proven strength)


• Talent development (Proven strength)

Required Behavioural Competences:

• Act Authentically by being  open, welcoming and genuine


• Build Capability by pushing for opportunities to learn and grow towards achieving organisational objectives


• Challenge Convention - be courageous to challenge in the right way for the right reasons


• Deliver Fast and Smart by planning and organising activities to achieve defined goals


• Establish Connections internally and externally to better serve our customers and other stakeholders


• Focus to Win by demonstrating drive and resilience to achieving agreed objectives