The person occupying this role shall support the Top Management in promoting the company’s existing brands and introducing company’s products and services to new and existing clients.
Marketing Microfinance Banks, FinTech and other corporate organizations.
Expansion of our B2B AND B2C customer base.
Marketing our USSD codes and Bluetooth printers.
Analysing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls of ICT products.
Meeting planned ICT sales and revenue goals.
Setting individual sales and revenue targets with the sales team.
Tracking sales and profit goals and reporting results as necessary.
Overseeing the activities and performance of the sales team.
Coordinating with marketing on lead generation.
Developing the sales team through motivation, counselling, and product knowledge education.
Promoting the organization and products.
Understand our ideal customers and how they relate to our products.
Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
Gathering, investigating, and summarizing market data and trends to draft reports.
Implementing new sales plans and advertising.
Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.
Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
Analysing market trends and preparing forecasts.
Generating new business leads.
Increasing brand awareness and market share.
Coordinating marketing strategies with the sales, financial, public relations, and production departments.
Developing and managing the marketing department's budget.
Overseeing branding, advertising, and promotional campaigns.
Managing the sales and marketing department's staff.
Preparing and presenting quarterly and annual reports to management.
Promoting our brand at trade shows and major industry-related events.
Keeping informed of marketing strategies and trends.
Requirements
Bachelor’s Degree in Business or related field.
5 - 9 years work experience.
Experience in planning and implementing sales strategies.
Experience in customer relationship management.
Experience managing and directing a sales team.
Excellent written and verbal communication skills.
Dedication to providing great customer service.
Ability to lead a sales team.
Experience in management may be advantageous.
Understanding and knowledge of sales and marketing.
Strong analytical, organizational, and creative thinking skills.
Excellent communication, interpersonal, and customer service skills.
Knowledge of data analysis and report writing.
The ability to understand and follow company policies and procedures.