Job Description
Job Description
Category Management & Product Display:
- Work with internal partners to define, develop, implement and evolve the retail experience to maximize consumer attraction and engagement with our brand within our retail stores
- Develop & produce in conjunction with marketing, promotional in-store merchandising including window displays for all seasonal campaigns and product/service launches.
- Maintain close store observation to identify and drive corrective action ensuring the pricing, promotions, assortment and placement of products are optimal.
- Develop promotion plans to boost sales of specials by implementing pricing strategy based on competitive review of market and aligned revenue goals.
- Understand the competitive retail environments and ensure our brands deliver a differentiated experience
Strategy:
- Develop and execute the strategic vision for the product line; existing, enhanced and new technology recommendations
- Champion and lead cross-functionally to achieve the strategic initiatives
- Identify new business needs, internally and externally, as well as growth opportunities
- Define and develop associated strategic investment plans with cross-functional collaboration
- Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing
- Provide product assortment and pricing direction for new business opportunities
- Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges
- Translates the strategic goals into Retail operational plans to achieve the required targeted growth in sales and profit
- Oversee and support the execution of identified opportunities and strategies to improve customer experience/sales in collaboration with the store officers, customer service unit, Brand / marketing unit
- Generates ideas about future Retail activities to ensure a cutting edge strategy, maintains up to date knowledge of the market place, competitors and trend
Sales Management:
- Spearhead full responsibility for the delivery of agreed financial objective and Sales across all the Retail Outlets.
- Drive and increase sales performance of the Retail outlets.
- Establish Retail sales objectives by forecasting and developing annual sales quota for all the Stores, projecting expected sales volume and profit for existing and new products.
- Develop and implement sales plans to create a culture of accountability and to ensure a continued focus on sales performance and goal realization.
Requirements
- Candidates should possess a Bachelor's Degree / Master's Degree with 5 - 7 years experience.