Marketing Officer at Bridgeway Microfinance Bank

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
15378
Job Views
99

Job Description



Job Description



  • We are looking for a passionate Marketing Officer to plan and oversee the organization's marketing activities and campaigns.

  • You will be the one to ensure that all marketing operations are successful in meeting the goals set by management.

  • A successful Marketing officer must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles.


Responsibilities



  • KYC and market analysis

  • Customer acquisition

  • Optimizing collection channels with a view of cutting cost

  • Meeting targeted deliverables such as ATM sales, POS deployment, QR code etc.

  • Identifying emerging markets with business opportunities that align with company’s business goals.

  • Provide service to customers and prospective customers seeking loans.

  • Contribute in the implementation of marketing strategies

  • Support the marketing manager in overseeing the department’s operations

  • Organize and attend marketing activities or events to raise brand awareness

  • Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)

  • Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence

  • See all ventures through to completion and evaluate their success using various metrics

  • Prepare content for the publication of marketing material and oversee distribution

  • Conduct market research to identify opportunities for promotion and growth

  • Collaborate with managers in preparing budgets and monitoring expenses


Requirements and Skills



  • B.Sc / B.A in Marketing, Business Administration or relevant field with at least 2 years work experience

  • Proven experience as marketing officer or similar role

  • Solid knowledge of marketing techniques and principles

  • Good understanding of market research techniques, statistical and data analysis methods

  • Excellent knowledge of MS Office and marketing software (e.g. CRM)

  • Thorough understanding of social media and web analytics

  • Excellent organizational and multi-tasking skills

  • Outstanding communication and interpersonal abilities

  • Creativity and commercial awareness

  • A team player with a customer-oriented approach.


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