The Digital Marketing Manager will drive growth through integrated digital marketing strategies across paid, owned and earned channels.
Key Responsibilities
Digital Strategy & Campaign Leadership Develop and execute integrated digital marketing strategies aligned to business and brand objectives
Plan, launch and optimize performance campaigns across Meta, Google, TikTok, X, and emerging platforms
Paid Media & Performance Marketing Manage and optimize digital advertising across social and search
Data, Analytics & insights Leverage Google Analytics, Meta Ads Manager and other tools to track, analyze and report on campaign performance.
Translate data into actionable recommendations that improve conversion rates, retention, and revenue
Email Marketing Build and manage targeted email marketing programs for acquisition, engagement and retention.
Search, SEO & Web Optimization Collaborate on SED strategy, keyword targeting and website optimization to increase organic visibility and lead generation
Market Intelligence & Competitive Strategy Conduct triarket research, audience insights and competitive analysis to identify growth opportunities and inform strategy.
Requirements
2-3 yrs experience in Digital Marketing and Analytics
Basic understanding of digital marketing principles
Familiarity with social media platforms and content creation
Basic knowledge of tools like Google Analytics, Meta Ads Manager is a plus.