• Application Deadline: Wed, 24 Aug 2022 00:00:00 GMT
• Position: Head of Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Sector: Education Services

Grade Level: Manager

Reports To: Executive Directors

Line Management:

• Communication Officers

Objective:

To provide strategic direction and leadership for all marketing activities, and improve enrolment and student population at all campuses.

Responsibilities:

• Develop, implement, and evaluate marketing and communications strategies and programs designed to boost student population and brand visibility.


• Create a positive image and reputation for the organization by working with internal and external stakeholders.


• Serve as company representative at relevant social events, conventions, seminars, public lectures, and forums.


• Lead all Below the Line (BTL) activities.


• Participate in the development and implementation of all Above the Line (ATL) strategies.


• Maintain brand visibility through new, traditional and digital media.


• Lead the selection of PR/Digital/Research agencies.


• Help the organization to develop stories and brand presence, and convey them through new, digital and traditional media.


• Assist in yearly budgeting for the school marketing and communications.


• Liaise with lead generation sources and platforms.


• Develop and execute lead conversion strategies to drive student enrolment.


• Oversee department members and ensure completion of tasks.


• Generation, analysis, and submission of reports on marketing-related activities and strategies.

Qualification & Experience

• Bachelor’s degree in Mass Communication or any related discipline


• Cognate experience in the Educational sector

Competencies:

Organizational Competencies

• Team Player


• Oral & Written Communication


• Organizational Awareness


• System and process management


• Reporting techniques


• Time management & meeting deadlines


• Results-focused


• Professionalism


• Attention to detail

Corporate Culture

• Integrity


• Excellence


• Creativity


• Critical Thinking


• Innovation


• Resourcefulness