Job Description
Job Summary
- The Sales Executive will be responsible for driving sales in his/ her assigned territory, building strong relationship with clients and promoting our brands, products and services.
- The ideal candidate will be saddled with the responsibilities of identifying customer needs, providing solutions and ensuring the achievement of sales target within assigned territory.
Duties and Responsibilities
- Develop and execute sales plan to achieve or exceed targets
- Identify and pursue new sales opportunities within the agricultural seed sector among smallholder farmers, large scale farmers, agro-dealers and distributors, cooperatives and agribusinesses
- Promote and sell seeds and other agricultural inputs including fertilisers, herbicides, fungicides and pesticides
- Build and maintain strong relationships with existing and potential customers
- Address customers’ inquiries, concerns and complaints promptly and professionally
- Provide technical advices on the use and benefits of our products
- Gather market intelligence on competitor activities, pricing strategies, and customer preferences
- Identify trends and opportunities within the agricultural seed sector to inform sales strategies
- Provide regular reports on sales activities, market conditions, and customer feedback
- Maintain a minimum gross margin percentage on bulk sales as defined by the company
- Reduce operational costs associated with bulk sales transactions
- Stay updated on the features, benefits, and applications of the Company’s products
- Organize and conduct training sessions or demonstrations for customers and stakeholders
- Collaborate with production and technical teams to address customer-specific needs
- Coordinate with the supply chain team to ensure timely delivery of products to customers
- Manage orders, invoicing, and payment collection in line with company policies
- Monitor stock levels and provide forecasts to ensure product availability
- Adhere to company policies, industry standards, and local regulations
- Ensure ethical practices in all sales activities
- Any other duties as assigned to meet organisational requirements
Qualifications
Education, Training and Experience:
- HND / B.Sc. in Agriculture, Agronomy, Agricultural Economics, Marketing or a related field
- Proven experience in sales, preferably in the agro industry or related fields
- Ability to speak local languages within assigned territories is an advantage.
Skills and Knowledge:
- Strong understanding of agricultural practices, products, and market dynamics
- Excellent communication, negotiation, and interpersonal skills
- Proficiency in using sales software and Microsoft Office tools such as Word, Excel and Powerpoint
- Ability to drive a motor vehicle and/ or ride a motorcycle with valid Driver’s License with a willingness to travel extensively
- Results-driven with a proven ability to meet or exceed sales targets
- Adaptability and resilience to work in diverse and challenging environments
- Problem-solving and analytical skills for market assessment and decision-making
- Team-oriented with a collaborative mindset
- Good record-keeping and filing acumen
- Personal qualities of integrity, credibility and a commitment to the Company’s mission.
Competencies:
- Communication and Active Listening
- Negotiation and Objection Handling
- Time and Territory Management
- Product and Market Knowledge
- Resilience and Adaptability
- Data Analysis.