• Application Deadline: Tue, 23 Aug 2022 00:00:00 GMT
• Position: Content Writer / Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Lagos


• City Victoria Garden City


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)


• Write clear marketing copy to promote our products/services


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Prepare well-structured drafts using Content Management Systems


• Proofread and edit blog posts before publication


• Experience in optimizing landing pages and user funnels


• Submit work to editors for input and approval


• Coordinate with marketing and design teams to illustrate articles


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Conduct simple keyword research and use SEO guidelines to increase web traffic


• Promote content on social media


• Proven working experience in digital marketing


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Requirements & Skills

• Bachelor's Degree in Communications, Marketing, English, Journalism or a related field.


• 2 - 5 years of work experience.


• Proven content writing or copywriting experience.


• Working knowledge of content management systems.


• Proficient in all Microsoft Office applications.


• A portfolio of published articles.


• Excellent writing and editing skills.


• The ability to work in a fast-paced environment.


• The ability to handle multiple projects concurrently.


• Effective communication skills.


• In-depth knowledge of various social media platforms, best practices, and website analytics.


• Solid understanding of HTML, CSS, and JavaScript is required.


• Highly creative with excellent analytical abilities.


• Outstanding communication and interpersonal skills.


• Up-to-date on the latest trends and technologies in digital marketing.