Job Description
Objectives
- The Head of sales is responsible for developing and implementing effective sales strategies for the bank’s growth and revenue targets.
- This position entails managing the sales team, overseeing customer acquisition, ensuring customer retention and expanding the bank’s market presence.
Job Roles and Responsibilities
Strategic Planning and Execution:
- Develop and implement the sales strategy aligned with the bank's business goals.
- Identify new market opportunities and create plans to capture these opportunities.
- Set sales targets and ensure they are met by the sales team.
Sales Team Management:
- Lead, manage, and mentor the sales team to achieve their targets.
- Conduct regular training sessions to enhance the skills of the sales staff.
- Evaluate the performance of the sales team and provide feedback for improvement.
Market Analysis and Research:
- Conduct market research to understand customer needs and market trends.
- Analyze competitor activities and adjust sales strategies accordingly.
- Keep abreast of regulatory changes affecting the microfinance sector and adjust strategies as needed.
Customer Relationship Management:
- Build and maintain strong relationships with key customers and stakeholholders.
- Ensure high levels of customer satisfaction through excellent service and effective resolution of issues.
- Develop strategies for customer retention and loyalty.
Sales Operations:
- Oversee the day-to-day operations of the sales department.
- Ensure that sales processes and policies are adhered to and are effective.
- Manage the sales budget and allocate resources efficiently.
Product and Service Development:
- Collaborate with the product development team to tailor products and services that meet customer needs.
- Provide feedback from the field to improve existing products and develop new offerings.
Reporting and Analysis:
- Prepare regular sales reports for the senior management team.
- Use data and analytics to measure the effectiveness of sales strategies and make data driven decisions.
Team Leadership & Supervision
- Supervise, coach, and mentor Sales Supervisors and Officers.
- Conduct periodic performance reviews.
- Foster a high-performance and compliance-driven sales culture.
- Monitor key performance indicators (KPIs) and adjust strategies as necessary to achieve targets.
Compliance and Risk Management:
- Ensure all sales activities comply with relevant regulations and internal policies.
- Identify and mitigate risks associated with sales operations.
- Work closely with the compliance team to ensure the sales team's adherence to legal and regulatory requirements.
Collaboration with Other Departments:
- Work closely with marketing, finance, and operations to ensure a unified approach to achieving the bank's objectives.
- Facilitate communication between the sales team and other departments to streamline processes and improve service delivery.
Innovation and Continuous Improvement:
- Foster a culture of innovation within the sales team.
- Implement best practices in sales management and continuously seek ways to improve efficiency and effectiveness.
Educational and Professional Requirement
- Bachelor's Degree in Business Administration, Finance, Economics, Marketing or a related field.
- 7-10 years of experience in Sales or Business Development with at least 5 years in a leadership role.
- Proven experience in compliance, regulatory affairs, or a similar role.
- Thorough understanding of the microfinance sector.
- Strong analytical and problem-solving skills.
- Ability to develop and execute effective sales strategies.
- Excellent communication and interpersonal abilities.
- Certification in CIM, PMP, FRM is advantageous.