Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
15813
Job Views
89

Job Description



Summary of Roles / Responsibilities



  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

  • Design, build and maintain the company’s social media presence.

  • Brainstorm new and creative growth strategies.

  • Plan, execute, and measure experiments and conversion tests.

  • Collaborate with internal teams to create landing pages and optimize user experience.

  • Monitor key online marketing metrics to track success.

  • Ensure that the brand message is consistent.

  • Edit and post content, videos, podcasts, and audio content on online sites.

  • Develop and manage digital marketing campaigns.

  • Manage organization’s website.

  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.

  • Track the website traffic flow and provide internal reports regularly.

  • Fix error in online content, arrange webinars and webcasts.


Qualification and Person Specification



  • Degree in Marketing or a related field.

  • 2+ years of experience in Digital Marketing.

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

  • Solid knowledge of website analytics tools.

  • Experience in setting up and optimizing Google Adwords campaigns.

  • Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw.

  • Strong analytical skills and data-driven thinking.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.


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