Job Description
Key Responsibilities
Strategy & Planning:
- Determine budget required to achieve category targets and ensure that all tasks/activities are executed within allocated budget and time frame.
- Develop business & Promo plan for category in line with overall organization strategy keeping brands, vendors, branches, customer TG, space planning and budgeting in mind.
- Develop the Terms of Trade for each vendor where by all aspects of the business is taken into consideration from expectations, operational efficiencies, backend income opportunities to be clearly defined
- Develop & Execute marketing plans in order to create demand for category, brands and thus drive sales.
- Based on available space in each outlet, efficiently optimize the space utilization to generate maximum Return on Space and return on investment.
- Develop the private label strategy so as to drive additional margins in the various concepts.
- Develop strategy for online platform keeping brands, vendors, branches, customer TG, space planning and budgeting in mind.
- Evaluate the category rollout/contribution to overall business is maintained
Inventory :
- Develop & Identify range of products in line with store format strategy & market demand at store level
- Develop strategy to create demand in the category to increase footfalls and grow customer base
- Identify new products for introduction to improve on range planning, margins within the store format, market demand and product availability
- Ensure timely stock replenishment in all outlets based on CATMAN, POG & Sales rate to minimize OOS
- Closely monitor the stock holding per concept and ensure that ageing stocks are maintained within parameters.
- Ensure that the category aesthetics, merchandising & VM is periodically updated to ensure appropriate displays and category flow.
Organizational Interactions:
- Daily interaction with all the subordinates
Qualification / Requirement
- BSc. or preferably MBA in Retail.
Experience:
- 5 years, Relevant Experience at least 4 years in supermarket category in hypermarket
- Overseas experience is an added advantage.