Job Description
About the Role
Brand & Communications:
- Develop and maintain consistent brand messaging across all channels — website, social media, sales collateral, and event materials.
- Create marketing content including case studies, brochures, product datasheets, blog articles, newsletters, and presentations, working with technical teams to translate engineering capabilities into clear customer value.
- Manage company profiles on LinkedIn, the company website, and other relevant platforms.
Lead Generation & Digital Marketing:
- Plan and execute campaigns (email, LinkedIn, Google, content marketing) to generate qualified leads for the sales team.
- Manage the company website — content updates, SEO, performance tracking, and lead capture.
- Build and maintain marketing automation workflows and the contact database / CRM.
- Track campaign performance and report on lead quality, conversion, and ROI.
- Plan, set up, and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms; manage budgets, bidding strategies, and audience targeting to maximise ROAS.
- Conduct keyword research; optimise website content, structure, metadata, and images for search visibility; manage technical SEO and build quality backlinks.
- Implement and manage conversion tracking, pixels, and analytics tags.
Content, Design & Multimedia:
- Produce technical and commercial written content: case studies, application notes, blog articles, product one- pagers, and thought-leadership pieces.
- Design company profiles, capability statements, brochures, flyers, line cards, product catalogues, pitch decks, and proposals to a professional standard.
- Create graphics and visual assets for social media, campaigns, presentations, and the website; maintain and apply Fronthill’s brand identity across all materials.
- Plan, shoot, and edit video content including product demonstrations, project showcases, client testimonials, and event coverage; produce short-form and long-form content for all channels.
- Develop and manage the content calendar and publishing schedule across all channels.
- Design and run targeted email marketing campaigns and newsletters, including audience segmentation and automation.
Events, Exhibitions & Partnerships:
- Plan and coordinate participation in industry exhibitions, trade shows, conferences, and client events.
- Organise webinars, technical seminars, and customer engagement events in collaboration with sales and technical teams.
- Manage relationships with vendors, OEM partners, and industry associations to support co-branded marketing activities.