Marketing and Growth Executive at Fronthill Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 hour ago

Additional Details

Job ID
159093
Job Views
23

Job Description






About the Role

Brand & Communications:




  • Develop and maintain consistent brand messaging across all channels — website, social media, sales collateral, and event materials.

  • Create marketing content including case studies, brochures, product datasheets, blog articles, newsletters, and presentations, working with technical teams to translate engineering capabilities into clear customer value.

  • Manage company profiles on LinkedIn, the company website, and other relevant platforms.



Lead Generation & Digital Marketing:




  • Plan and execute campaigns (email, LinkedIn, Google, content marketing) to generate qualified leads for the sales team.

  • Manage the company website — content updates, SEO, performance tracking, and lead capture.

  • Build and maintain marketing automation workflows and the contact database / CRM.

  • Track campaign performance and report on lead quality, conversion, and ROI.

  • Plan, set up, and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms; manage budgets, bidding strategies, and audience targeting to maximise ROAS.

  • Conduct keyword research; optimise website content, structure, metadata, and images for search visibility; manage technical SEO and build quality backlinks.

  • Implement and manage conversion tracking, pixels, and analytics tags.



Content, Design & Multimedia:




  • Produce technical and commercial written content: case studies, application notes, blog articles, product one- pagers, and thought-leadership pieces.

  • Design company profiles, capability statements, brochures, flyers, line cards, product catalogues, pitch decks, and proposals to a professional standard.

  • Create graphics and visual assets for social media, campaigns, presentations, and the website; maintain and apply Fronthill’s brand identity across all materials.

  • Plan, shoot, and edit video content including product demonstrations, project showcases, client testimonials, and event coverage; produce short-form and long-form content for all channels.

  • Develop and manage the content calendar and publishing schedule across all channels.

  • Design and run targeted email marketing campaigns and newsletters, including audience segmentation and automation.



Events, Exhibitions & Partnerships:




  • Plan and coordinate participation in industry exhibitions, trade shows, conferences, and client events.

  • Organise webinars, technical seminars, and customer engagement events in collaboration with sales and technical teams.

  • Manage relationships with vendors, OEM partners, and industry associations to support co-branded marketing activities.



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