• Application Deadline:
• Position: Head of Marketing Operation



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Marketing and Communication 
  
  

Job Description

• Develop and implement effective marketing strategies and campaigns to promote the company’s publications and products.


• Identify new markets, business opportunities, institutional partnerships and potential customers.


• Drive brand awareness and market penetration through digital, direct and traditional marketing activities.


• Plan and coordinate book launches, exhibitions, school outreach programmes and other promotional activities.


• Work closely with the Sales Department to generate leads and support sales growth.


• Oversee digital marketing activities, online promotions and customer engagement.


• Supervise, coordinate and monitor the performance of marketing personnel.


• Manage approved marketing budgets and ensure cost-effective use of resources.


• Monitor marketing performance, evaluate campaign effectiveness and prepare periodic reports for Management.


• Conduct market research and monitor competitor activities to identify growth opportunities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Public Relations or a related discipline.


• Minimum of 5 years’ relevant marketing or business development experience, with at least 2 years in a supervisory or management position.


• Experience in the publishing, education, retail or related industry will be an added advantage.


• Proven ability to develop and execute marketing strategies and campaigns.


• Strong knowledge of digital marketing, brand management and market research.


• Excellent leadership, communication, negotiation and presentation skills.


• Strong analytical, organisational and problem-solving abilities.


• Ability to work with targets, manage teams and deliver measurable results.

Ideal Candidate:

• The ideal candidate must be proactive, creative, commercially minded and capable of turning marketing strategies into measurable business results. A strong sense of ownership, accountability and initiative is essential.