Lubricant Sales Personnel at Work Place Centre Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
16237
Job Views
92

Job Description



Job Description


Strategy & Planning


Develop integrated marketing strategies, product pricing and sales plans for the development of commercial products



  • Design processes that will guide commercial operations

  • Evaluate design and provide resources requirement that will guarantee the achievement of commercial objectives

  • Conduct market research, market trend analysis and competitive analysis to identify threats and opportunities and develop marketing plan and activities accordingly

  • Monitor market trends, competitor activities and consumer preference and position Hyde’s product accordingly

  • Provide reasonable budget assumptions for the sales and marketing division, that will ensure SMART Budget are set

  • Assist to develop strategies to expand the customer base and contribute to the development of the company’s brand


Sales & Marketing Management



  • Drive and monitor the implementation of the sales and marketing strategy and take necessary action to correct deviations

  • Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services

  • Coordinate and participate in promotional activities

  • Execute developed product launches and related marketing initiatives

  • Ensure adherence to the sales process to achieve market share gains within key customers segment

  • Provide input on the company’s media and public relations advertising

  • Ensure all marketing strategies adhere to the company’s ethical code of conduct


Networking & Relationship Management



  • Maintains contact and good relationship with all clients and ensure high-level client satisfaction

  • Establish close business relationships with the clients’ and act as a contract negotiator in transactions

  • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities

  • Identify marketing opportunities by identifying consumer requirements, defining market share, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business, establishing targeted market share


Qualification



  • A first degree (minimum of a second class lower) in Business Administration, Marketing or any other relevant discipline.

  • MBA, Masters degree or professional qualification in a relevant field would be an added advantage


Experience



  • Minimum of 3 years sales management experience

  • Strong sales track record

  • Experience in the oil and gas industry


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