Head Media and Communications at Arkland Structures Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
16270
Job Views
93

Job Description



Job Description



  • The Digital Media & Communications Manager will be expected to oversee the overall Branding, Marketing, and Communications direction within the Media arm of the organization, actively participating in developing Media, Marketing & Communications strategy to advance the objectives of the organization.


Responsibilities



  • Develop creative marketing and communication strategies in line with the organization’s objectives;

  • Develop and implement a digital marketing strategy;

  • Oversee responsibilities for media buying, advert placement, and billboards installations;

  • Plan and manage media schedule, content creation, and distribution;

  • Plan, coordinate, and produce marketing campaigns including events materials, press releases, social media, and web content;

  • Conduct marketing research to support any required project and keep up with the latest marketing trends;

  • Coordinate the activities of the digital marketing desk and outdoor advertising team;

  •  Analyze clients and targets to identify growth opportunities;

  • Build brand through relationship management and strategic communications;

  • Establish and maintain effective relationships with all stakeholders;

  • Carry out an ongoing competitive content assessment of other related businesses regularly;

  • Continuously monitor, measure, and improve the effectiveness of communication initiatives.


Qualifications



  • Bachelor’s degree relevant course.

  • A Master’s degree would be an added advantage

  • At least 5-7 years relevant experience in a similar position i.e. Marketing, PR and Communications

  • Excellent communication and interpersonal skills

  • Excellent understanding in how to use marketing tools and techniques to increase visibility, profile and reputation of an organisation

  • Good understanding of the use of social media.

  • Strategic and creative thinker

  • Ability to conduct robust research

  • Strong management and leadership skills

  • Demonstrable project management skills

  • Proficient in the use of IT systems

  • Ability to work under pressure in a very dynamic and fast-paced environment.


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