Job Description
The holder of the role is responsible for building the brand and image of the organization including its products. Key responsibilities include:
Brand Strategy and communication to position for growth
Brand Content creation and Campaign process management
Translate brand elements into plans and go-to-market strategies and day to day brand management operations.
Maintaining and growing the brand’s affiliations and partnerships
Monitor market trends, research consumer markets and competitors’ activities
Monitoring the performance of a brand through key performance indicators (KPI)
Requirements