• Application Deadline:
• Position: Head, Marketing Strategy and Planning


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 6 - 8 years


• Location Lagos


• Job Field Administration / Secretarial  , Sales / Marketing / Retail / Business Development 
  

Description

• Strategy leader with key input on defining and shaping portfolio direction for brands, and key advisor to the brand and channel management team.


• Responsible for the design, implementation, and monitoring of continuous and ad-hoc research projects covering the beverage category.


• Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions.


• Responsible for trendspotting, and identifying consumer opportunities.


• Collaborate with the innovation and brand teams to understand consumers and pin point opportunities for growth.


• Lead category segmentation projects for beer and beyond beer brands.


• Take on active role in commercial planning, collaborating with colleagues to deliver short term annual plans and longer term strategic plans


• Shape briefs and protocols for consumer tests, CVE projects, formulation research etc.


• Market sizing, and long term volume forecasting and planning using relevant socio- economic, and in market drivers.

Requirements

• University Degree in Marketing, Economics, Statistics, Psychology, Mathematics and other related discipline.


• MSc / MBA with specialization in marketing or strategy offers an added advantage.


• 6 - 8 years working experience in consumer research, insights development and strategic planning.


• Work experience in market research, advertising, strategy consulting, advisory, and management consulting, specifically on FMCG projects is an added advantage.


• Knowledge of Brand strategy and category development.


• Knowledge of Research methodologies- quantitative and qualitative


• Knowledge of strategic planning processes, brand tracking, retail audits, consumer immersion techniques.


• Advanced presentation skills (Oral and written).


• Ability to structure and deliver presentations clearly.


• Strategic Thinking and thought leadership.


• Analytical rigour.


• Comfortable with translating data into insights for commercial decision making


• Stakeholder Management Experience.


• Project Management Experience.