Accountable for developing and implementing an integrated customer marketing plan, which addresses wealth creation, wealth preservation, wealth enhancement and lifestyle enhancement; this is achieved through an in-depth analysis of the client’s balance sheet so as to identify opportunities and match these opportunities to products/ solutions provided by the group.
Monitor the delivery of different groups (Wealth, Lending, and Transactional) as well as other specialist product and service providers against the customer plan.
Grow portfolio profitability through the utilization of available multi-channel delivery strategies, such as actively managing customer migration onto electronic banking channels.
Manage customer migration between segments, sub-segments and the Private Banking business.
Proactively and timeously identifies potential problem accounts and formulates appropriate risk mitigating strategies
Understand clients' risk profiles and maximizes the ‘risk vs. reward’ balance for individual clients by optimizing product mix
Comply with rules, regulations, and legislation governing the financial services industry.