• Application Deadline: Sat, 10 Sep 2022 00:00:00 GMT
• Position: Head of Marketing Operations


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Work with editorial and marketing teams to drive SEO in content creation and content programming


• Collaborate with other vendor partners


• Evaluate emerging technologies

Requirements and Skills

• BSc / MSc Degree in Marketing, Communications, or a related field


• Minimum of 2 years of proven working experience in digital marketing and SEO optimization.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns.