• Application Deadline: Fri, 7 Oct 2022 00:00:00 GMT
• Position: Brand & Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 6 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Our client is looking to hire a Head of Brand and Marketing, a full-stack marketer with a strong brand and growth marketing background and B2B marketing experience focused on financial services and innovative new technologies.

He/She should have led a team and contributed to introducing a new digital solution (b2b) to the market, resulting in successful customer awareness and adoption. 

He/She would primarily be tasked with defining our client’s brand voice, developing and implementing strategies to create awareness, educate and generate demand and leads from their target market.

Primary Responsibilities

• Develop and implement brand and marketing strategies to create awareness, educate and generate demand and leads from the company’s target market (top management, finance, accounting, hr), outsourcing companies and employees.


• Increase awareness and excitement around Earnipay’s initiatives, products, and brand. 


• Execute brand communications strategy in line with the marketing goals.


• Develop collateral and sales-enabling content. 


• Coordinate marketing activities with other teams and leads within the company.  


• Monitor and evaluate the feedback and online reviews for further marketing and communication engagements.


• Own the department's responsibilities and provide guidance and feedback to other marketing professionals.


• Plan and execute corporate promotion campaigns, launch of new products, etc.


• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships


• Conduct general market research to be abreast of current and future trends, best practices, and competitors’ marketing movements.


• Manage budgets and allocate resources amongst projects


• Analyse the success of marketing campaigns and create reports


• Supervise advertising, product design and other forms of marketing to maintain consistency in branding


• Optimizing programs using metrics and data, such as lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion

Qualification and Experience

• Over 6 years of brand and marketing experience and B2B professionalism


• Proven track record of success in brand development and channel marketing. 

Competence and Behavioural expectations

• Campaign creation, analysis and optimization.


• Knowledge of performance marketing and targeting.


• Strong communication and interpersonal skills.


• Analytical and creative thinking.


• An ability to think strategically and come up with innovative and original ideas. 


• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.), Google Adwords and Marekting tools (e.g Hubspot


• Attention to detail and accuracy


• Can manage and allocate budget


• Written and verbal communication skills


• Initiative, drive and enthusiasm


• An ability to motivate a team

Key Metrics

• Grow followership and increased engagement across all the digital platforms.


• Increase in customers and sales revenue.


• Lead and demand generation. 


• High conversion rate of leads/sales.

Benefits

• Flexible working hours, remote first.


• Flexible Salary Access


• Employee Stock Options


• Health Insurance


• Leave Days and Leave Allowance


• Monthly Internet Data