• Application Deadline: Fri, 30 Sep 2022 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities of the Digital Marketing Executive

• Develop and implement a digital marketing strategy plan.


• Brand Development


• Identify Target Customers


• Set Clear Objectives


• Visual Design and Web Development Strategy


• Solid Content Strategy


• Promotion Strategy


• Engagement Strategy


• Conversion Strategy


• Measure & Analyze to Establish ROI

Essential Duties of the Digital Marketing Executive

• Manage social media marketing campaigns and day-to-day activities including:


• Develop relevant content topics to reach the company’s target customers.


• Create, curate, and manage all published content (images, video and written).


• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.


• Conduct online advocacy and open a stream for cross-promotions.


• Develop and expand community and/or influencer outreach efforts.


• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).


• Design, create and manage promotions and Social ad campaigns.


• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.


• Analyze key metrics and tweak strategy as needed.


• Compile reports for management showing results (ROI).


• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.


• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.


• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.


• Monitor trends in social media tools, applications, channels, design and strategy.


• Implement ongoing education to remain highly effective.


• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.


• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.


• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.


• Demonstrates creativity and documented accomplishments in digital media marketing. (Give links to profiles as examples).


• Proficient in content marketing theory and application.


• Experience in sourcing and managing content development and publishing.


• Exhibits the ability to merge the creative side of marketing to the analytical side


• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.


• Maintains excellent writing and language skills.


• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.


• Displays ability to effectively communicate information and ideas in written and video format.


• Exceeds at building and maintaining sales relationships, online and off.


• Practices superior time management.


• Is a team player


• Makes evident good technical understanding and can pick up new tools quickly.


• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”


• Possesses functional knowledge and/or personal experience with WordPress.


• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.


• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.


• A Bachelor's or HND degree in Marketing, Creative Arts, or related field.


• Knowledge of data analysis and report writing.


• The ability to understand and follow company policies and procedures.


• The ability to work under pressure.

Knowledge, skills & abilities:

• Leadership skills


• Good customer service skills


• Excellent communication skills


• Product and job knowledge


• Good creative writing skills


• Good understanding of photography, editing and graphics tools


• Possess a good understanding of digital marketing


• Background in graphics design and video editing is a plus