Job Description
Job Description
- The Brand Associate is responsible for the implementation of brand development and marketing strategies.
- This role requires in-depth knowledge, and experience in brand and marketing communications, copywriting, public relations, partnership management, and brand development and management.
- The candidate must have excellent communication skills (both written and verbal), be creative, self-motivated, and well-organized.
Roles and Responsibilities
- Curate customer experience by managing the brand communication strategy across all communication and sales channels.
- Own, develop and maintain the external brand narrative and leverage opportunities for high visibility brand and product stories.
- Deliver clear and compelling copy across all consumer and promotional channels, ensuring messaging is aligned and on-brand.
- Strategize, develop, and execute all brand awareness and public relations initiatives across channels, including but not limited to offline and digital media.
- Build, manage, and maintain strong relationships with all internal and external stakeholders in the execution of public relations initiatives.
- Design and organize events and activations that generate awareness, grow the customer base, and produce returns for the brand.
- Identify, evaluate, prepare, and execute strategic value creation partnership and collaboration opportunities.
- Execute and provide support for other cross-functional brand and marketing initiatives.
Requirements
- Bachelor's Degree in Communications, Business or relevant field
- Master’s degree (or second degree equivalent)
- 3-5 years of relevant work experience
- In-depth knowledge of communication, PR, copywriting, marketing, and brand management
- Excellent communication skills, both oral and written
- Creative and innovative
- Strong organizational skills
Attributes Required:
- Strategic thinking and planning in line with set goals and objectives
- Hardworking, driven, and self-starting
- Good interpersonal skills
- Research, critical thinking, and analytical skills
- Attention to detail.