• Application Deadline: Wed, 12 Oct 2022 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Duties & Responsibilities

• Plan and oversee the execution of all aspects of our digital marketing department including our SEO/SEM,


• Marketing database, email and display advertising campaigns.


• Measure, report and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioral patterns as well as customer engagement and retention) of all digital


• marketing campaigns, and assess against goals (ROI and KPIs)


• Identify the latest trends, insights and technologies affecting our industry to optimize spend and performance


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate


• Coordinate with advertising and media experts to improve marketing results.


• Collaborate with internal teams to create landing pages and optimize user experience


• Develop and monitor campaign budgets.


• Prepare accurate reports on marketing campaign’s overall performance.


• Assist with overseeing and managing all contests, giveaways, and other digital projects.

Job Requirements

• Bachelors / Master's Degree in Marketing or relevant field.


• A minimum of 3 years’ experience in a digital marketing or advertising position.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, best practices, website analytics tools, social media and/or display advertising campaigns


• In-depth knowledge of various social media platforms, best practices, and website analytics.


• Solid understanding of HTML, CSS, and JavaScript is required.


• Experience in setting up and optimizing Google Ad words campaigns


• Working knowledge of HTML, CSS, and JavaScript is required


• Highly creative with excellent analytical abilities.


• Outstanding communication and interpersonal skills.


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends, technologies and best practices in online/digital marketing.