Up-to-date on the latest trends and best practices in digital marketing and measurement.
Planning digital marketing campaigns, including SEO/SEM, email, and social media.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Brainstorm new and creative growth strategies.
Utilize analytical ability to evaluate end-to-end customer experience across. multiple channels and customer touch points.
Experience in managing a small team comprising content writers, social media. managers, online reputation managers, etc. And responsible for their day-to-day management.
Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, and process refinement.
Requirements
Bachelor's Degree in Marketing or related field.
A minimum of 3 years experience in a digital marketing or advertising position.
Someone with an established background of success in content writing, digital marketing, and leading teams.
Great problem solving skills.
In-depth knowledge of various social media platforms, best practices, and website analytics. Proficient in MS Office Suite, including Outlook, Excel and Word.
Ability to identify long term trends in data.
Outstanding communication and interpersonal skills.
Experience working with a content management system.
Strong project management skills.
Excellent content writing, copywriting, and editing skills.
Good communication skills and ability to effectively manage expectations.
Strong interpersonal and leadership skills with the ability to set and prioritize goals.
Excellent people management, influencing, and team working skills.