Responsible for the digital vision of the organization
Maintain the brand of the organization online.
Support the development of a digital insight function
Implement digital marketing strategies of the organization.
Develop and deliver engaging digital contents while ensuring that we are adopting innovative, compelling and creative approaches which engages our targeted audience
Job Duties:
Prepare well-structured drafts using digital word processing and publishing platforms.
Write, edit, organize, and create a high-quality user-friendly content for all our online and offline platforms.
Use tools such as google analytics to measure and increase the impact of digital engagement.
Analyze digital data to draw key recommendation around website optimization.
Edit and proofread all written pieces prior to publication.
Develop and manage a content calendar based on key trends and Novarick’s initiatives
Craft original and highly creative content for a variety of marketing materials which includes but are not limited to blog posts, landing pages, ads, emails, infographics, video scripts.
Create and distribute marketing copy to advertise the Company’s products and services
Conduct keyword search and use SEO guidelines to optimize content
Monitor, promote, report on content on social media networks and track engagement (eg. comments, likes, shares and reposts) track key metrics to measure content performance.
Carry-out industry related research & survey on customer needs, trends and recommend new topics for publication.
Regularly conduct social media audits to ensure best practices are been used. Proactively develop standards, process and best practices for innovation, content creation, distribution and repurposing.
Coordinate with the marketing and creative team to illustrate articles.
Identify online bends and personalities including memes and cultural conversations with a view to integrate them into Novarick brand content