Job Description
The Role
- As a Product Marketer you’ll set the foundation for Okra’s explosive growth by showcasing the value of Okra as a product to both prospective and existing customers.
- You’ll position the product and product messaging, drive demand, adoption, retention, and account expansion of the product in a continuous cycle, collaborating with product managers, and designers to showcase delightful and impactful experiences for our customers.
Responsibilities
The successful candidate will:
- Determine the type of advertising and marketing content, such as digital or social media, that needs to be created and distributed.
- Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
- Work with in-house or external Writers and other content creators to create the desired content.
- Outline a product timeline and oversee the project’s successful execution.
- Create and manage budgets for the product.
- Develop and maintain relationships with external vendors whose products or services will be needed for the product.
What You’ll Need
- Foundational marketing and campaign management experience
- Project management skills
- Strong organizational and communication skills
- The ability to analyze relevant information and make informed decisions
- The ability to prioritize tasks and responsibilities across projects
- Copywriting experience.