• Application Deadline: Wed, 28 Sep 2022 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 2 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary

• Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Job Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising campaigns.


• Maintaining our social media presence across all digital channels.


• Measuring and reporting on the performance of all digital marketing campaigns.


• Design, build and maintain our social media presence.


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).


• Identify trends and insights, and optimize spend and performance based on the insights.


• Brainstorm new and creative growth strategies.


• Plan, execute, and measure experiments and conversion tests.


• Collaborate with internal teams to create landing pages and optimize user experience.


• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.


• Instrument conversion points and optimize user funnels.


• Collaborate with agencies and other vendor partners.


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements / Skills

• B.Sc / M.Sc degree in Marketing or a related field.


• 2 - 5 years work experience.


• Proven working experience in digital marketing.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels.


• Experience with A/B and multivariate experiments.


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).


• Working knowledge of ad serving tools (e.g., DART, Atlas).


• Experience in setting up and optimizing Google Adwords campaigns.


• Working knowledge of HTML, CSS, and JavaScript development and constraints.


• Strong analytical skills and datadriven thinking.


• Uptodate with the latest trends and best practices in online marketing and measurement.