• Application Deadline:
• Position: Marketing Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Key Role & Responsibilities

• Deploy successful marketing campaigns and own their implementation from ideation to execution.


• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.


• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels


• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support


• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads


• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly


• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.


• Build strategic relationships and partner with key industry players, agencies, and vendors.

Eligibility Criteria

• Bachelor’s Degree in Marketing, Communications, or related field.


• Minimum of 3 years work experience.


• A masters’ Degree in a relevant field will be an added advantage


• Proven work experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.


• Metric-driven marketing mind with an eye for creativity.


• Extensive knowledge of marketing strategies, channels, and branding.


• Minimum of a graduate degree from a top university i.e Covenant university.


• Understanding of logistics technology process.


• Knowledge of social media and web analytics.