• Application Deadline: Tue, 27 Sep 2022 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 year


• Location Lagos


• City Yaba


• Job Field Media / Advertising / Branding 
  

Key Objective

• To retrieve and gather data, organize it and use it to reach meaningful conclusions. The digital marketing analyst will also be responsible for planning, implementing and monitoring the various accounts under the company name to increase brand awareness, improve marketing efforts and increase sales.

Responsibilities

• Execute on SEM strategies, insights generation, measurement and reporting, ensuring the channel plays a lead role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels.


• Optimize KPI’s to maximize ROI of each marketing dollar spent within weekly budget restraints


• Understands and is intimately aware of competitive activity in paid search, ensures that SEM campaigns are set-up to deliver competitive advantage.


• Optimize the end-to-end campaign (including targeting segments, creative, remarketing tactics, etc) on an ongoing basis in real-time with focus on personalization


• Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance


• Produce & manage keyword research, technical, content and SEM audits – analysis and optimization recommendations


• Lead day-to-day engagement with agencies/vendors and key internal partners to deliver best-in-class SEM strategies and programs


• Develop and test new campaigns to better target users and improve overall marketing efficiencies


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.


• Instrument conversion points and optimize user funnels.


• Devising strategies to drive online traffic


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch.


• Provide thought leadership and perspective for adoption where appropriate.

Qualifications

• Degree in Statistics, Mathematics or a related subject involving Maths, such as Economics or Data Science.


• Minimum of 1-year experience managing paid media (Facebook / Instagram / Google) campaigns for eCommerce companies or clients


• Above average level Proficiency in Programming languages, such as SQL, Oracle and Python


• At least 1 year of experience in managing and executing ad campaigns across the following digital channels:


• Google AdWords: Search & GDN Networks


• Social Media: Facebook, Audience Network, Messenger / Instagram


• Experience in a digital advertising agency specializing in eCommerce is strongly prefer


• PPC Certifications (e.g., AdWords, Facebook ads) is a plus


• Able to lead integrated digital marketing campaigns from concept to execution.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Solid knowledge of website analytics tools (e.g., Google Analytics)


• Experience in setting up and optimizing Google AdWords campaigns.

Skills:

• Able to multitask, prioritize, and manage time efficiently


• Excellent communication


• Should have a strong grasp of current marketing tools and strategies


• Goal-oriented, organized team player


• Team player


• Self-motivated and self-directed


• Excellent interpersonal relationship skills


• Pays attention to details


• Ability to work under pressure.


• The right attitude towards work and getting things done within a stipulatedperiod of time.


• Good experience with CRM software and theMicrosoft Office Suite, with emphasis on superior Excel skills.


• Excellent verbal and written communication skills


• Problem Solving & Critical Thinking skills


• The ability to learn fast.