• Application Deadline:
• Position: Market Development Specialist - Consumer Products


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Not specified


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• Are you ready to make the switch to a better way of working?


• Whether we’re creating brand new, cutting-edge technologies for our customers, or delivering unique, world-class learning and development opportunities for our people, if you make that switch with us as a Market Development Specialist, you’ll understand what we mean.


• Based in Lagos, Nigeria, this role is designed to capitalise on opportunities for Epson in the developing markets and emerging territories of Nigeria and Ghana.


• The Market Development Specialist - Consumer, will understand the customer/partner requirements, align and put them in scope with Epson’s Consumer product portfolio (printers & projectors) to provide demonstration, training and support and identify new market and business opportunities.

Key Responsibilities

• Develop and maintain a market development strategy, including a detailed market analysis (TAM, SAM, SOM) and a mid-term business plan.


• Define a clear value proposition and product positioning for specific segments/regions/channel partners and create the whole Go-to-Market strategy for new product launches.


• Develop direct contact with key targeted end-users and identify opportunities for business development across Nigeria and Ghana.


• Coordinate closely with the Product Management teams to develop innovative and impactful collateral materials and communicate the value proposition to specific segments/regions.


• Follow market trends, visit relevant industry events, and maintain relationships with key industry partners and customers.


• Recruit value adding partners onto our Partner Programme within specified criteria and motivate them to build profitable business based on Epson products


• Implement and active programme of demonstration/training for key distributors and resellers.


• Take an active role at demo exhibitions and events to maximise customer engagement for the designated product group.


• Co-ordinate the feedback of information and market intelligence to sales and Business Management to support the development of balanced pipeline of opportunities for the business.

Knowledge, Skills and Experience

• Ideally educated to Degree level in Technical Specialism.


• The Market Development Specialist should have specialist knowledge and experience of retail channels and associated consumer products.


• Must have the ability to identify opportunities and the analytical skills to interpret and translate this data/information into a comprehensive market approach.


• Must have strong communication skills to convince stakeholders both internally and externally and be the focal point to get the consensus on how to approach this market.


• Must understand channels and other partnering to define the most effective route to market for new products.


• Outstanding presentation and communication skills, both verbal and written.


• Innovative, with a logical approach to problem solving with a solution orientation.

We Offer

• In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first. 


• Plus, the support you need to develop yourself - in your role, and in your career.