• Application Deadline: Fri, 30 Sep 2022 00:00:00 GMT
• Position: Digital Marketer (Full Time On-Site)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 6 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Responsibilities

• Plan and execute digital marketing, including SEO/SEM, database marketing, email, social media and display advertising campaigns.


• Design, build and maintain the company’s social media presence and respond to enquiries.


• Brainstorm new and creative growth strategies.


• Plan, execute, and measure A/B experiments and conversion tests.


• Collaborate with internal teams to create landing pages and optimize user experience.


• Monitor key online marketing metrics to track success and troubleshoot factors mitigating against target deliverables


• Ensure that the company’s brand identity and message is consistent.


• Edit and post content, videos, podcasts, infographics and a wide range of content via on online sites.


• Develop and manage digital marketing campaigns for viral following and engagement.


• Manage organization’s website, landing pages and blogs.


• Optimize content for the website and social networking channels such as LinkedIn, Facebook, Instagram, etc. (Solid experience building active followership on LinkedIn, Facebook and Instagram. Tiktok preferred).


• Use analytics to study patterns and leverage study results to fulfil customer requirements.


• Track the website traffic flow and provide internal reports regularly.


• Fix error in online content, arrange webinars, webcasts and other digital experiences.


• Develop periodic surveys to customers to identify customer satisfaction levels and ways to improve.


• Profile and retarget current and potential customers.


• Strategically improve and leverage on digital platforms that clients have found more convenient interacting with.

Qualifications and Person Specification

• Degree in Marketing or a related field.


• 5 - 6 years of experience in Digital Marketing in a Digital Agency.


• Excellent working knowledge of building following and engagement via organic content promotion.


• Experience working with sales team and supplying them with market intelligence that can lead to a sales call.


• Demonstrable experience leading and managing SEO/SEM, database marketing, email campaigns, social media and/or display advertising campaigns.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action.


• Solid knowledge of website analytics tools.


• Experience in setting up and optimizing Google Adwords campaigns.


• Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw.


• Experience using data from Questionnaires and Survey to determine customer behavior.


• Strong analytical skills and data-driven thinking.


• Dedication to customer satisfaction and providing immediate response.


• Up-to-date with the latest trends and best practices in online marketing and measurement.