Job Description
We are looking for a AdWords Specialist / PPC Expert who has experience with Google search, display, and youtube ads.
Responsibilities include:
- Researching new advertising opportunities and providing recommendations
- Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
- Monitoring competitor activity in order to identify any new strategies that may affect business goals
- Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
- Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
- Managing conversion tracking tools such as Google Analytics to measure campaign effectiveness
- Creating reports detailing campaign results and making recommendations for future campaigns
- Analyzing customer data to identify potential customers who may be interested in the company’s products or services
Requirements:
- Proven SEO / SEM experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Proven experience with website analytics tools