Interpret user research, quantitative and qualitative data to make informed product decisions, distinguishing between user needs and user wants, and recognising that users may not always be able to articulate their needs.
Create product and service roadmaps, working closely with the entire team. Use product descriptions and iterative delivery plans to assign priorities and make informed decisions.
Bring together views and inputs from a wide range of contributors, such as senior stakeholders, developers and user researchers, on the product vision, definition and delivery approach. Build in feedback loops from the beginning of the project to inform prioritisation and iterations.
Be responsible for the entire product/service lifecycle. Continue to improve the product/service post-launch through effective analysis of qualitative and quantitative user data, including offline data from call centres etc.
Keep abreast of user habits, preferences, and behaviours, and up-to-date with the latest technology. Share your understanding of the digital marketplace, including best practice, costs, suppliers, methodologies and skills, with internal and external stakeholders.
Plan product communication for launch and at key points during the product lifecycle.
Ensure post-launch communications are targeted to the right sectors and contain key messages which are easily understood.
Identify and segment customer sectors to understand their different needs so that communications can be targeted appropriately. Understand that communication must continue long after product launch.
Qualifications
Candidates should possess a Bachelor's, Master's Degree or HND with 1-2 years work experience.