• Application Deadline: Tue, 25 Oct 2022 00:00:00 GMT
• Position: Content Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)


• Write clear marketing copy to promote our products/services


• Prepare well-structured drafts using Content Management Systems


• Write, proofread and edit blog posts before publication


• Coordinate with marketing and design teams to illustrate articles


• Conduct simple keyword research and use SEO guidelines to increase web traffic


• Promote content on social media


• Identify customers’ needs and gaps in our content and recommend new topics


• Ensure all-around consistency (style, fonts, images and tone)


• Follow an editorial calendar, communicate and cooperate with the marketing team to ensure timely delivery of materials.

Requirements and Skills

• B.Sc in Marketing, English, Journalism or a related field


• Proven work experience as a Content Writer, Copywriter, content creator or similar role


• Experience doing research using multiple sources


• Familiarity with web publications


• Excellent writing and editing skills in English


• Hands-on experience with Content Management Systems (e.g. WordPress)


• Ability to meet deadlines


• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint


• An impeccable grasp of the English language, including idioms and current trends in slang and expressions


• Additional knowledge of the following is a plus


• Up-to-date with the latest trends and best practices in online marketing and measurement


• Experience in digital marketing


• Experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Design, build and maintain a social media presence.