Email Marketing Manager at Vitalvida

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
19722
Job Views
91

Job Description



RESPONSIBILITIES



  • Manage overall email marketing strategy

  • Create various email lists and campaigns

  • Create and design various CTAs and email templates

  • Test every campaign success

  • Develop and present reports on a weekly basis

  • Develop a lead generation strategy

  • Create smart email lists

  • Increase email subscriptions

  • Analyze data to get smart insights

  • Suggest methods for improvements

  • Segment lists based on behaviors like past email engagement and website interactions

  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.


REQUIREMENTS



  • Degree in marketing or related field

  • 2+ years relevant experience

  • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics

  • Proficient using marketing automation technology

  • Knowledge of latest digital marketing trends

  • Experience with email automation tools

  • Sense of ownership and pride in your performance and its impact on company’s success

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skill


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