• Application Deadline:
• Position: Branding, Events & Sponsorship Senior Analyst II


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 

Purpose

• The Branding, Events and Sponsorship Senior Analyst II will provide support to the Corporate Communications Manager in formulating the brand’s short to medium-term strategy and developing and executing marketing plans.


• The Senior Analyst II is responsible for the execution of strategic marketing communication programs specifically branding and corporate advertising.


• The Senior Analyst II will be responsible for the planning, coordination, management and delivery of a full range of events (company owned and sponsored events), seminars, workshops and corporate hospitality for Oando PLC, Oando Energy Resources and any other subsidiaries.

Scope of Responsibility & Accountability

• Accountable for the successful execution of approved marketing communications plans specifically branding, events and sponsorship


• Develop and maintain 3rd party relationships for branding, events and sponsorship opportunities

Major Responsibility Areas:

• Support the formulation of the brand’s short to medium-term strategy and marketing plans


• Execution of marketing communication plans and initiatives


• Work with 3rd party Agencies in the development, production and implementation of corporate advertising and internal branding


• Evaluation of marketing communication initiatives to gauge effectiveness in meeting communication objectives


• Develop and deploy content in support of ‘’brand building’’ initiatives


• Drive Oando PLC, OER, other subsidiaries and relevant executive management profiles across all geographies


• Develop, edit and produce brochures as and when required


• Ensure brand consistency across all mediums


• Build and maintain relationships with key stakeholders


• Planning, development and monitoring of branding budget


• Review and make recommendations on sponsorship, advertising, editorial and advertorial proposals which, from time to time, are submitted to the company from external parties

Events & Sponsorship Responsibilities:

• Support the development of strategic plans for events and sponsorship initiatives for Oando PLC, OER and other subsidiaries in line with the organization’s strategic direction


• Identify and review conferences and other business-related events for sponsorship, speaking and networking opportunities


• Evaluate sponsorship and speaking engagement proposals and develop justifications for participation / non-participation


• Secure sponsorship and content-led partnerships with cost savings for the Company


• Work with graphic artist and 3rd party Agencies in the development of all corporate booth properties for exhibitions and events – where relevant this will include structural design, shipping, budget, layout, and storage


• Oversee the crafting of the Exhibit User Experience, including design, messaging strategy and location


• Manage vendor relationships


• Planning and development of Events & Sponsorship budget


• Brief and follow up with support team (PR, Digital) on all event support and content


• Consider and in some cases manage social and digital elements for events the Company and its executives will be participating in (as attendees, speakers or sponsors)


• Identify and initiate thought leadership and brand profile raising opportunities


• Oversee selection, branding and on time delivery of corporate gifts


• Identify and assist in coordinating any PR opportunities in the production of press, promotional and branding material for event


• Coordinate advertising and collateral material design, production and distribution


• On ground management of all Oando PLC, OER and other subsidiary internal events


• Supervise timely completion of RAG work plans


• Daily tracking of RAG (Red, Amber & Green) work plans to ensure flawless execution of weekly tasks to ensure timelines are not missed and issues are identified in advance


• Provide support to other subsidiaries on events and sponsorship, as may be required from time to time


• Other duties as directed and required by the Company.

Key Performance Indicators

• Extent to which the brand identity, brand story and achievements are positively reinforced through events and sponsorship and branding opportunities


• Shift in brand associations / perception internally and externally


• Quality and cost effectiveness of external communications efforts implemented


• Timeliness of deliverables


• Effectiveness of partnerships with 3rd party Agencies.

Job Specification

• A Bachelor's Degree in any subject


• 4 - 5 years of experience in brand management, event management or PR


• Experienced at managing diverse stakeholders


• Project management skills


• Knowledgeable about all aspects of marketing (advertising, PR and events and sponsorship)


• Strong interpersonal skills


• Strong research and analytical skills


• Creative


• Highly self-motivated


• Good attention to detail


• Good negotiation skills


• Strong organization skills


• Strong written and verbal communication skills


• Able to tackle challenges constructively, and find creative solutions


• Time-management skills and the ability to work effectively under pressure


• Ability to manage budgets


• Analytical thinker, logical and methodical


• Team player.