• Application Deadline: Mon, 9 May 2022 00:00:00 GMT
• Position: Digital / Campaign Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 

Job Description

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business


• Supervise theexecution, monitoring and measurement of marketing campaigns and their success


• Ensure campaign implementation follows organizational guidelines


• Recruit and train talent for the successful implementation of marketing campaigns


• Compile regular reports of campaign performance and results


• Improve new campaigns using data and feedback from existing and previous projects


• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.


• Manage the procedure, implementation, tracking and measurement of marketing campaigns.


• Execute campaign effectively, on schedule and on budget


• Write, edit and proofread copy for promotional materials within marketing campaigns and utilize staff and resources to produce quality content for execution


• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.


• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.


• Maintain regular measurement of the ROI of campaigns.


• Ensure accuracy of marketing materials and provide formal sign off if necessary.


• Collect and use data to inform new campaigns and the evaluation of existing campaigns.


• Monitor all outlets and resources for campaign impact and progress and keep abreast of current trends in marketing.


• Meet with all new clients to identify and conceptualize campaign strategies


• Locate and secure talent and resources before campaign launch


• Train and groom all resources for optimum efficacy.

Job Requirements

• Minimum of B.Sc qualification


• At least 5 years experience in digital Marketing and 2 years as a campaign Manager


• Be a critical thinker with strong problem-solving skills.


• Exceptional project management and communications skills are essential.


• Have proven experience of managing B2B and B2C campaigns.


• Understand current marketing trends.


• The ability to successfully manage multiple campaigns running at the same time.