• Application Deadline: Tue, 4 Oct 2022 00:00:00 GMT
• Position: Shopper Insights Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Data Science / Research 
  

Job Description Summary

Shopper insights:

• Leads development of shopper understanding with focus on key Africa operating unit channels and shopper journey. Generate key shopper insights by channel.


• Ensure that key category, and shopper marketing plans are reflective of changing shopper need states and behavior.


• Lead the mining of digital shopper insights and work closely with the Customer and Commercial and Integrated Marketing teams to drive the execution of digital and ecommerce plans.


• Model and promote a shopper-first mentality throughout the organization through active immersion, communication of consumer and shopper learning, and sharing of insights.


• Devise, manage and deliver insights to Inter to support package design, design guidance and standards and apply thinking marketing around consumer journey (Experience Orchestration and Experience Consistency).

Commercial Insights:

• Partner with the Category Leads and the Customer and Commercial leads with clear actionable commercial insights based on primary sales, channel, pack, price linked analytics.


• Lead all ad hoc research projects across categories that include price, pack or channel variables – example conjoint studies.


• Provide strategic oversight and guidance to business plans, growth forecasts, brand strategies and new product launch plans for all brands in Africa Portfolio.


• Carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the Insights Lead, Insights Team, Global Insights lead, Marketing Lead and broader marketing and Customer & Commercial teams.

Qualification and Requirements

• Bachelor's Degree in Marketing or related fields


• 5+ years of senior leadership experience including Market Research, Shopper insights, Commercial Analytics preference for additional Marketing, Innovation, experience.


• Knowledge in Market research techniques


• Knowledge in Insight approaches, trends and latest industry thinking Marketing execution experience.


• Be a key partner with business and P&L owners to enable better decision making founded on deep consumer, macro forces and commercial insights.


• Provide customer support to brands and Operating Unit to enable brand equity building and consumer relationship building, recruitment and loyalty across the portfolio.