• Application Deadline: Sat, 15 Oct 2022 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Abuja


• Job Field Media / Advertising / Branding 
  

Description

• We are looking for a Digital Marketing Specialist with skills in Graphics Design who will focus on increasing brand awareness through the effective use of social media.

Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)


• Research products, services, and current strategies to identify new opportunities


• Analyze web traffic metrics and suggest solutions to boost web presence


• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends


• Build strong clients relationships through social media interaction


• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns


• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency


• Identify advertising needs


• Establish best practices in digital marketing


• Stay up-to-date with digital technologies developments


• Using social media marketing tools to create and maintain the company’s brand


• Design quality and professional graphic designs


• Develop illustrations, logos and other designs using software or by hand


• Working with marketing professionals to develop social media marketing campaigns


• Interacting with customers and other stakeholders via the company’s social media accounts


• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements


• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities


• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs


• Planning and developing social media campaigns.


• Crafting compelling content or getting it developed.


• Posting content across social media accounts.


• Engaging with customers on different channels.


• Analyzing running campaigns.


• Being on top of the latest social media trends.

Qualifications

• B.Sc Degree in Marketing, Advertising or relevant field


• Proven work experience as a Digital marketing strategist or Digital marketing manager


• Demonstrable experience with SEO/SEM and CRM software


• Experience implementing and optimizing Google adwords campaigns


• Solid knowledge of web analytics tools like Google Analytics


• Proven graphic designing experience


• A strong portfolio of illustrations or other graphics


• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)


• A keen eye for aesthetics and details


• Excellent communication skills


• Ability to work methodically and meet deadlines


• Degree in Design, Fine Arts or related field is a plus


• Hands-on experience with online marketing tools and practices


• Familiarity with web design and HTML


• Excellent verbal and written communication skills


• Strong analytical and project management skills